ATHINA DINDA



Content, Editorial, and Insights






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CAST Foundation


CAST (Culture, Arts, Science, and Technology) Foundation is a platform to build a meaningful life ecosystem through bridging the intersection of culture, arts, science, and technology. Our responsibility is to build awareness of the urgency behind  ecological and economical matters in today’s world and to have a future outlook especially for communities and individuals in a post-covid world. 

Role
Content Strategist

Designer
Celsy Sabilla

All Flowers Bloom in Time (Unpublished)


As the brand Tulisan was growing, it was important to find different means to push for the brand communication. This project was designed as an extension of Tulisan’s marketing campaign where it introduces the journey Melissa Sunjaya as the founder of Tulisan.

The book was approached through a storytelling method. An in-depth interview was conducted with Melissa and her peers to understand each chapter of her life leading up to Tulisan. The result was a book separated into fictional and factual narration equipped with visuals to support each chapter.

Role
Writer and Researcher

Designer
Celsy Sabilla



Weaving Stories 


Weaving Stories is a storytelling development programme meant to redefine oral tradition through new ways of approaching heritage. Here, under the British Council, we visited two crafts organisation in Mandar and Makassar in Sulawesi, East Indonesia to build a narrative on old tradition.

Through a residency and a storybuilding method the outcome of the project is two separate books highlighting the value of crafts in a fable-like storytelling method supported by illustrations. These books would then be given back to the community of crafters hoping it builds the value of crafts for the next generation.

Role
Programme Manager and Concept Initiator


Collaborator
Makassar International Writers Festival

Dapoer Dongeng
Narrative 4 Change

Into the Woods 


Into the Woods is a design exhibition which introduces the finest wood makers and wooden goods from Nara Okuyamato, Japan, to Jakarta, Indonesia.

It is part of an ongoing programme that builds the link between designers in Japan and Indonesia named Design Camp @ Okuyamato with Door to Asia. It was initiated to propose design solution for local businesses in Nara Prefecture, Japan, to be adaptable to the world market.

Role
Content Director

Collaborator
Table Six
Grrad
Studio Dasar