Empowering meaningful initiatives through
strategic communication and partnerships
CAST (Culture, Arts, Science, and Technology) Foundation is a platform to build a meaningful life ecosystem through bridging the intersection of culture, arts, science, and technology. Our responsibility is to build awareness of the urgency behind ecological and economical matters in today’s world and to have a future outlook especially for communities and individuals in a post-covid world.
All Flowers Bloom in Time (Unpublished)
As the brand Tulisan was growing, it was important to find different means to push for the brand communication. This project was designed as an extension of Tulisan’s marketing campaign where it introduces the journey Melissa Sunjaya as the founder of Tulisan.
The book was approached through a storytelling method. An in-depth interview was conducted with Melissa and her peers to understand each chapter of her life leading up to Tulisan. The result was a book separated into fictional and factual narration equipped with visuals to support each chapter.
Writer and Researcher
Prihal: Arsitektur Andramatin
The book highlights the journey of renowened architech Andra Matin and the work of his studio andramatin. This book explores the selected works of andramatin’s 20 years journey, highlighting the thought processes behind their established work. This book was created as a continuation to the Prihal exhibition that was held at the National Gallery on November 28 – December 11, 2019. My role as English Editor was to work closely with the writers and design studio to ensure stories and text were presented accordingly.