KASUGA: Define New Communication Design

Kasuga is a deer leather company. As a client they wanted to improve their communication design and find new ways of championing their Japanese deerskin which was falling behind compared to the international deerskin.

Through thorough assesment and rebranding, we decided to find ways to respect past Japanese heritage as part of the process and highlight the communication on the improvement of 1. Storytelling, 2. Collaboration, and 3. Creative Culture.

Researcher and Writer

Designer and Collaborator
Yuko Hirose